How to Style Your Product Photos?

It is essential to have professional images taken of your stuff. Why undersell a great piece of work you've worked so hard to create with a subpar product shot? Good product photography helps your online store look more professional, makes you stand out, and increases the likelihood that blogs and publications will use the photographs, giving you more exposure. Making sure your photography is perfect is essential to the success of your business since if you don't, it will be very difficult to generate sales.

While taking a picture of your product may seem fairly straightforward at first, there are many different types of produc photography, each of which is significant and serves a unique purpose.

Here are our suggestions for styling your product images to get you started.

The Branding

 It's crucial to consider your overall style and implement it into your product photography. What does your existing branding say about your work? What hues have you selected? All of these elements may be taken into account when choosing the backdrops and props for your product photography. This will help you carry your branding across all of the platforms you use to market your products.

Your Audience

You should also think about the target market for your products. It's crucial to determine who your target market is because doing so will help you to create images that will appeal to those people - and result in more sales.

Create Mood Board 

After considering the aforementioned two ideas, start compiling references to images and creating a mood board (Pinterest is a great tool for this!). You can use this to select backdrops, accessories, and image layouts.

Gather Props

It can be difficult to choose the perfect props for your photos, but you should think about using objects that convey a story about your product. Keep the props neutral or in the colours of your business to ensure a consistent look throughout your photographs. Remember to consider scale as well; in general, you should pick tiny props to avoid detracting from your offering.

Backgrounds 

You should consider the background you use as carefully as the props. You may experiment with other textured surfaces, such as cloth, wood, or wallpaper samples, or you could keep it fairly straightforward with coloured paper. It can help to establish the vibe for the shot and echo what your product is all about, so long as it doesn't draw attention away from your offering. Stay away from colours that clash, strange patterns, and locations that aren't appropriate for your goods.

Composition 

When it comes to styling product pictures, one of the biggest challenges is coming up with a balanced composition. The Rule of Thirds states that the eye is naturally driven to the area that is roughly two-thirds up from the bottom of the photograph, so try positioning your product in the middle of the shot and leave some space around it so that it doesn't look crowded. Then you may begin incorporating your props; try setting them up in both the foreground and background of your image. Make use of your props as leading lines to draw attention to the merchandise.

Final Touches

You may give your online store and marketing materials a unified design by taking the time to refine the overall appearance of your product images. This in itself is a type of branding that will help customers recognize your store across all platforms. 

Keep your styling simple if you lack confidence in it. Try out various approaches to see what works and what doesn't. Additionally, don't be reluctant to seek assistance. Our opinion is that you and your photographer should work together on the styling of your product photo shoot. It's always beneficial to have a new set of eyes review your work since they might make an insightful suggestion.

Thus, the above-mentioned tips will help you to have a good shot of your product, and if you are in need of a highly talented product photographer, Kidd Sauve is here to help and will not let you down.